A WORLD OF OPPORTUNITIES.
The demonstration of a product, the description of a business process, the simulation of a training course for the maintenance of an engine or a robot: with virtual and augmented reality you just need to wear a viewer, a smart glass or use your smart phone, to find yourself in an “other world” to be explored, manipulating objects and using sight and hearing.
Virtual and augmented reality guarantees a very high sense of immersion and realism and offers endless opportunities to companies.
SOME APPLICATIONS OF VIRTUAL AND AUGMENTED REALITY
Following the winning of the international tender published by the foreign ministry to celebrate the 700th anniversary of the death of Dante Alighieri, MTM Project is creating an augmented reality application that allows you to take a virtual tour of Canto V of hell.
Through the app it is possible to view the model of hell in 3D, see insights on some key characters that will be activated by scanning specific markers, listen to the reference triplets and view them with karaoke effect, read insights through technical data sheets and images, discover the influences by Paolo and Francesca in the world thanks to a list of works inspired by their stories, and much more
Immersive technologies make it possible to cancel the effort of the imagination to understand the aesthetic and functional rendering of a specific object or place.
Creating, furnishing and visiting an apartment before it is built, handling and using an object in the concept phase are examples of how technology can help us.
In times of rapid change, training is a key element for the industry. However, the equipment is expensive, as is having employees travel to train them.
With virtual reality, training can be done on site and machines don’t have to be stopped. The resource will produce the same operations in virtual mode with an immediate return on investment.
Virtual reality in public demonstrations during events, fairs and roadshows enhances the functionality and use of the products.
Making the customer interact with the product guarantees the involvement of the viewer who lives immersive and exciting experiences.
Complex production processes, bulky, expensive or delicate equipment, risks to the health of individuals, loss of know-how: these are just some of the cases in which new technologies can reduce costs and risks thanks to increasingly precise simulations and teaching techniques. more effective and efficient.
Medical research increasingly focuses on immersive computing for the treatment of particular types of phobias, forms of addiction and post-traumatic stress disorders.
Technology, for example, puts subjects in front of their pathologies, offers relief from trauma and monitors the progress of patients within a controlled environment and with measurable stimuli.
Different studies consider virtual reality a useful tool for the psychology of exposure, especially for the treatment of anxiety disorders in subjects with poor imaginative skills or who refuse live exposure.
In the case of phobic disorders, the treatment of which is based on exposure, the use of virtual reality allows for otherwise impossible experiences. For example, the tennis player suffering from sports anxiety starts swapping faster and more powerful dribbles with his opponent, until he finds himself inside a stadium full of fans.
Another example may concern those suffering from claustrophobia. The person is inside a very large elevator with few people. As the lift goes up it becomes smaller and more crowded.
Virtual reality can be used to learn a language or a subject, thanks to the interactive experience with a virtual teacher.
In the case of teaching a foreign language, the teacher can take the form of a tourist in London looking for information. The user will have to answer his increasingly complex questions, thus training his pronunciation.
It is possible to reconstruct the training scenes in which the subject can move and interact with his own body.
In this way each choice generates new navigable scenarios and new interactions.